Press & Awards

Recognition & Impact

Fisayo Martins is an award-winning Chartered Accountant (ACMA, CGMA) and the founder of Finance Matters UK, a platform dedicated to making personal finance accessible and empowering. With over a decade of industry experience and a community of 115,000+ followers, she has become one of the UK's most trusted voices in financial education.

Recognized by leading publications including The Times, Metro, and BBC News, Fisayo combines professional expertise with relatable insights to help individuals and business owners take control of their financial futures.

Chartered Accountant (ACMA, CGMA) | Financial Educator | Keynote Speaker

115,000+
Community Members
150
In-Person Event Attendees
30+
Speaking Engagements
60+
1:1 Clients Served
3
Masterclasses Delivered

Gallery

Awards, events, and media appearances

Good Money Guide Awards
Good Money Guide Finfluencer Awards 2025 - Triple Winner
Finfluencer Awards
Finfluencer Awards 2025 - Best Ambition & Growth Finfluencer Winner
BBC News appearance
BBC News - Autumn Budget Analysis
Capital Xtra
Capital Xtra Radio Appearance
The Independent appearance
The Independent - Featured Expert
The Times Feature
The Times - Featured Expert
Event
In-person hosted event - 150 attendees

Awards & Recognition

Best Ambition & Growth Finfluencer
Finfluencer Awards
2025
Best Financial Tips • Best Instagram Finfluencer • Best TikTok Influencer
Good Money Guide Awards
2025
Best Marketing Campaign
First Time Buyer Magazine
2025

Recent Media Coverage

BBC News
UK Autumn Budget 2025 - Expert Analysis
5th November 2025
Fisayo provided expert commentary on the UK Autumn Budget, answering public questions about tax implications and anticipated policies. Her insights helped viewers understand how the budget would impact their personal finances.
The Independent
Post Office guarantees money on the high street until 2030 as UK cash use rises
24th January 2026
Featured expert commentary on the Post Office's five-year agreement with banks and building societies to guarantee cash access across the UK. Fisayo provided insights on the importance of maintaining cash infrastructure as digital payments continue to evolve.
Read Article →
The Times
'We don't want a pay rise' - the curse of the six-figure salary
Saturday, 17th January 2026
Featured expert contributor providing analysis on the £100,000 tax trap and its implications for high earners. Fisayo offered practical insights into how individuals can navigate this complex financial threshold.
Read Article →
Metro
Where to invest: Our top 10 finfluencers who are worth a follow
10th December 2025
Recognized as one of the UK's top 10 finfluencers worth following. Metro highlighted Fisayo's credibility, expertise, and ability to make finance accessible to mainstream audiences.
Read Article →
Good Money Guide
Fisayo Martins Finance Matters UK Wins In The Good Money Guide Finfluencer Awards 2025
1st December 2025
Comprehensive feature highlighting Fisayo's triple award win at the 2025 Good Money Guide Finfluencer Awards. The article details voter testimonials praising her practical, relatable approach to financial education and her ability to simplify complex concepts.
Read Article →
Capital Xtra
Radio Appearances
January 2025 & 2026
Guest appearances discussing personal finance topics and financial literacy for young professionals.

Press Inquiries

For media inquiries, interview requests, speaking engagements, or additional information, please contact:

info@financemattersuk.com

High-resolution images, brand assets, and additional media materials available upon request.