Meet the founder

From senior banking professional
to purpose-led founder

Fisayo Martins, Founder of Finance Matters UK
Fisayo Martins
Founder, Chartered Accountant & Educator

Former Banking & Finance professional turned 5x award-winning Educator, Fis founded Finance Matters UK in 2021 to bridge the gap in financial confidence and literacy.

With a decade of experience and a community of 130,000+, she now helps individuals and business owners build strong financial foundations through coaching, masterclasses, and impactful content.

Alongside her work as a Speaker and Mentor for aspiring finance professionals, Fis is a chartered accountant, and seasoned investor in property and the stock market, bringing real world expertise to every delivery, not just theory.

"My mission is simple: to help people make informed decisions, build wealth with intention, and feel good about their financial futures."
Fisayo Martins, Founder
Press & Awards

Recognised for making a difference

From award-winning campaigns to hosting nationally recognised podcasts, Fis's work continues to make an impact across the industry.

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Finfluencer Awards 2025
Voted Best Ambition & Growth Finfluencer
Good Money Guide Awards 2025
Voted Best Financial Tips Creator
Good Money Guide Awards 2025
Best Instagram Finfluencer
Good Money Guide Awards 2025
Best TikTok Influencer
First Time Buyer Magazine 2025
Best Marketing Campaign