Meet the Founder
Chartered Accountant (ACMA, CGMA) | Financial Educator | Keynote speaker

Fisayo Martins
Founded by Chartered Accountant and former Banking & Finance professional, Finance Matters UK is 5x award-winning platform, created to champion financial education, wellbeing, and empowerment. With a decade of industry experience and a growing community of 100,000+, Fis brings a powerful blend of expertise and relatability to the world of personal finance.
Finance Matters UK supports both individuals and business owners with the tools, guidance, and strategies needed to build strong financial foundations. Through tailored 1:1 coaching, practical masterclasses, and engaging events, the business empowers clients to take control of their money and plan with purpose.
Alongside her work as a Speaker and Mentor for aspiring finance professionals, Fis is a seasoned investor in property and the stock market. Her mission is simple: to help people make informed decisions, build wealth with intention, and feel good about their financial futures.
At its core, FMUK is here to guide and empower you. No jargon, just real support for building a better financial future.
Finfluencer Awards 2025 | Voted Best Ambition & Growth Finfluencer
Good Money Guide Awards 2025 | Voted Best Financial Tips, Best Instagram Finfluencer & Best TikTok Influencer
First Time Buyer Mag 2025 | Best Marketing Campaign